23 May - 24 May
23 mai / 18:00 - 20:00
24 mai / 16:00 - 20:00
Ion Brezoianu 23-25, corp B, etaj 4
A Creative Journey into the Universe
Quick tips on crafting the right messages. We invite you to attend a creative communication training supported by Graffiti PR consultants and well maintained by one of our client, Absolut. Journeys of our heroes in stories, campaigns, brands with Paul Kasprovschi, Senior Consultant Strategy & Branding Graffiti PR. Design thinking is a creative problem-solving — and opportunity-finding — mindset and methodology with a bias toward action that puts the emphasis on empathizing with the customer, clearly defining the problem, collaboratively ideating solutions, and then prototyping and testing those solutions.
Creative writing with Alex Aron, Creative Director Graffiti PR. Creative writing is any writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, typically identified by an emphasis on narrative craft and character development. Alex, Creative Entrepreneur and creative facilitator, will share his knowledge about building the characters, the atmosphere and the dialogue between brands and consumers in a current and cool manner. Be careful, you will have to read, write, speak and think.
Social Creative Campaigns. Cristina Iancu (Creative Planner Graffiti PR) and Irina Ciocan Stănescu (Managing Partner Graffiti PR) will talk about blessings and sins in the world of active brands in society, how companies approach tough causes in a creative way and what keeps brands relevant in a world where activism seems to be expected, by default.
70 consultants from the upper floor of the Universe do not have a universally valid truth in communication. Because Graffiti PR does not work after a standard recipe. But it grows with experience. We are an amount of insights, specializations, trends, departments, campaigns and socially responsible causes that launch large-scale calibrated messages at every brand universe. Let's talk about how we do it.